Nventive Communication was engaged by the New Mexico Support Network (NMSN) to overhaul its digital assets, aiming to improve online visibility, user engagement, and overall digital strategy alignment with organizational goals. The initiative was completed with the following key achievements:
Project Scope:
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- Digital Asset Audit: Evaluated existing digital content, website functionality, SEO performance, and social media presence.
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- Website Development & Optimization:
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- Redesigned the NMSN website for enhanced user experience, accessibility, and responsiveness across devices.
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- Implemented SEO improvements, focusing on keyword optimization, meta tags, and content structure.
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- Digital Listing & SEO:
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- Enhanced visibility in search engine results and local directories.
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- Improved Google My Business and other listing profiles.
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- Social Media Enhancement:
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- Revamped social media profiles to reflect NMSN’s mission and services more effectively.
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- Introduced a content calendar for consistent, engaging posts.
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- Google and Meta Integration:
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- Set up Google Analytics and Google Tag Manager for better tracking and data insights.
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- Utilized Meta Business Suite for streamlined social media management and advertising.
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- Brand Consistency with Canva:
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- Developed templates for visual content to ensure a uniform brand identity across all digital touchpoints.
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- Cross-platform Content Strategy:
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- Implemented strategies to share content across platforms for maximum reach and engagement.
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- AI-Driven Communication:
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- Applied AI tools for content optimization, focusing on personalization and effectiveness.
Key Performance Indicators (KPIs):
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- Website Traffic: Increased by 45% post-optimization, with a significant rise in organic search traffic.
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- User Engagement: Bounce rate reduced by 30%, with an increase in average session duration.
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- SEO Rankings: Top keywords improved by an average of 2 positions in search engine results.
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- Social Media Growth: Follower count on primary platforms increased by 25%, with a 50% boost in engagement rates.
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- Conversion Rates: Online inquiries for services increased by 20%.
Challenges Faced:
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- Legacy Systems: Some initial integration issues with legacy systems required custom solutions.
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- Content Volume: Ensuring a robust content strategy for continuous engagement was time-intensive.
Solutions Implemented:
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- Custom Integration: Developed bespoke solutions for seamless data flow between old and new systems.
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- Content Strategy: Leveraged AI for content curation and a strategic content calendar to maintain momentum.
Recommendations for Future Development:
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- Continuous SEO Monitoring: Regular audits to keep up with search engine algorithm changes.
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- User Feedback Integration: Implement a system for collecting and acting on user feedback for continuous website improvement.
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- Advanced Analytics: Further utilize AI for predictive analytics to anticipate user needs and trends.
Nventive Communication has successfully modernized the digital presence of the New Mexico Support Network, laying a foundation for sustained digital growth. The project has not only improved digital asset performance but also set NMSN up for future digital initiatives with a robust, scalable strategy.
https://nmsupport.com/
